Reebok is trying to reestablish its brand in the sports world, and on Wednesday they announced the hiring of two people they believe can help them do that: Hall of Famers Shaquille O'Neal and Allen Iverson.
In a full circle moment for both the players and brand, O'Neal has been named Reebok's new president of basketball, and Iverson has been named vice president of basketball. O'Neal was Reebok's very first signature athlete, and the Shaq Attaq was their first signature shoe. Iverson was also a Reebok athlete, and his popularity in the early 2000s gave the brand a big boost and an edgy credibility.
Todd Krinsky, Reebok CEO, is excited to welcome two actual basketball legends to the company in an official capacity. "A big part of my role will be leveraging my network to build bridges, connect the brand with players, and help those players develop through their partnership with Reebok,"Krinsky, who started at Reebok in the mailroom and has spent the last decade in various leadership roles, was named CEO in 2022 after the company was sold to Authentic Brands Group.
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