BREAKING: Adidas said it is selling Reebok to AuthenticBrands Group “for a total consideration of up to 2.1 billion euros.”
Adidas said it’s selling Reebok to Authentic Brands Group “for a total consideration of up to 2.1 billion euros.”
ABG’s holdings include everything from Barneys New York and Brooks Brothers to Forever 21. On the activewear side, ABG counts Spyder, Greg Norman, Prince, Above the Rim, Hind and Volcom as among its properties. It also owns Sports Illustrated as well as the IP for Muhammad Ali and Julius Erving.
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