By showcasing art and brands on Sphere’s exterior, say reps, “we will forever change the way artwork and commerce co-exist.”
Refik Anadol unleashes his creative mind — with the help of AI — to render the exterior of theFrom Friday , the Exosphere, the fully-programmable LED exterior of Sphere, is taken over by a so-called AI Digital Sculpture created by Anadol, the Istanbul, Turkey-born multi-media artist.The immersive art project, “Machine Hallucinations: Sphere,” is a creative interpretation of humanity’s attempts to explore the depths of space, and will be visible on Sphere for four months.
“I am extremely honored to be the first artist to utilize the exterior of Sphere,” Anadol comments in a statement. “It’s so exciting to be given such an architectural and engineering marvel as a canvas. This opportunity aligns perfectly with our studio’s long-term mission of embedding media arts into architecture to create living architectural pieces that are in constant interaction with their environments.
Anadol’s project could be the first of many, which Sphere Entertainment, the live entertainment and media company that operates of the site, anticipates could ”redefine the future of live entertainment,” and provide an “unparalleled canvas” for artists, partners and brands, including music companies, to showcase eye-catching content.
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The latest canvas for Refik Anadol's AI-generated art? The new Sphere in Las VegasRefik Anadol's AI data sculpture, “Machine Hallucinations: Sphere,” will debut Sept. 1 on the exterior of the futuristic Sphere venue in Las Vegas.
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