Regal Owner Cineworld Is “Very, Very Careful” With Cinema Ticket Price Increases, CEO Says

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Regal Owner Cineworld Is “Very, Very Careful” With Cinema Ticket Price Increases, CEO Says
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Moshe 'Mooky' Greidinger also addressed theatrical windows, day-and-date releases and the company's debt burden during the exhibition giant's 2021 earnings conference call.

With audiences still returning to cinemas, at this stage, in some cases the company has decided on increases “only on the big movies and only for a limited time, like the first two or three weekends,” he noted. “This was well received by the customers,” he said. “There were no complaints about it. … And prices are going up all around” amid high inflation. “We are very, very conservative with it, but we need to take care, of course, of the results and being realistic with the high cost.

Cineworld’s U.S. business posted a box office revenue jump of 124 percent in 2021 to $627.4 million in 2021 as admissions rose 87 percent and the average ticket price rose 20 percent, the company reported

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