He may be known as a beauty mogul now, but the decade he's leaving behind will be remembered for its viral challenges.
), Star is one of its very visible top 10 earners and a self-made millionaire many times over.
Star can do what he wants with his money, but if watching other people have nice things and destroy them isn’t a starkly acute metaphor for the state of our democracy as we head into an election year, I’m truly not sure what is. By harnessing the newfound legitimacy of celebrity YouTubers and the nascent bankability of boy beauty gurus for the sake of queering a viral video challenge, Star put his stamp on the 2010s in a way only he could.
This story is a part of "The Teens": an exploration of what we loved, learned, and became in the last decade.
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