New DC-based company JoyLet offers high-end bassinets, bouncers, strollers, and more for rent.
was founded by local entrepreneurs Alli Cavasino and Natalie Poston, who came up with the idea while in Georgetown’s business school.
Pricing is based upon the retail price of each piece and the estimated length of use, with the goal, says Poston, of saving parents at least 40 percent off retail prices over the duration of their rental. So if a typical bassinet is used for four months, it’s priced so that renters pay less than 60 percent of its retail cost while renting for four months.
exclusive access to a try-to-buy program, which will allow customers to purchase any gear they especially love and want to hold on to, at a price that will equal the difference between the retail price and the monthly rental payments to date.
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