The official kick-off the holiday shopping season is almost here.
As the clock ticks down to the official kick-off the holiday shopping season, data from Deloitte’s 2019 pre-Thanksgiving pulse survey showed most shoppers are planning to spend over the upcoming weekend.
The report also revealed that 87 percent of respondents plan on spending in stores while 94 percent said they were shopping online this weekend. On Black Friday itself, 70 percent planned on shopping in a physical store while 54 percent were going to shop online. The researchers also noted that 39 percent of consumers at the time the poll was conducted between Oct. 31 through Nov. 5 had not yet done their holiday shopping.
In regard to categories, Deloitte said apparel, electronics and toys will be the key segments this weekend.
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