Online shopping has helped retailers keep selling to customers during the Covid-19 crisis, but it has also forced them to adapt how they operate and squeezed their profits.
Some retailers have responded to the trend by adding new options.accelerated the development and launch of Express Delivery, a new service that delivers online purchases like groceries, toys and electronics to customers' homes in less than two hours. Nearly 1,000 stores offered the service as of early May, and the retailer plans to add hundreds more stores, according to a news release.launched a new online offering, too.
The drugstore chain also expanded on-demand delivery to more than 7,000 stores in late March through third-party service, Postmates. The most profitable sales are the ones customers make when they walk into a store and pick something off the shelf. In most cases, the second best option is having a customer pick up an online order in stores, where they may add another item to their basket. Curbside pickup limits the odds of additional sales, but trims down transportation costs. The most expensive sale for a retailer is an online order that must be packed up and shipped to someone's home..
Walmart is charging $10 per order for the speedier service, on top of typical delivery charges — an acknowledgement of its higher cost.
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