In newly formed coalition, retailers, including Target, Walmart, and Best Buy, team up against counterfeiters on online marketplaces like Amazon and eBay
The Amazon logo is seen during a visit at the Amazon fulfilment center in Bretigny-sur-Orge near ParisRetail industry groups recently banded together to form Buy Safe America Coalition, an organization dedicated to cracking down on counterfeit and defective products from third-party sellers on online marketplaces like Amazon.
On Friday, the newly launched Buy Safe America Coalition — which includes a smattering of retail industry groups with prominent members from companies like Best Buy, Target, and Walmart — pledged its support to policies that better regulate sellers on online marketplaces like Amazon and eBay. While consumers stand to benefit from the move, the initiative may also help companies in the coalition level the playing field against online marketplaces.
As part of the Buy Safe America Coalition, industry group leaders will "continue to raise awareness about counterfeit and stolen goods," Michael Hanson — senior executive vice president of public affairs for the Retail Leaders Industry Association —. The organization represents a wide swath of the industry, including apparel companies, toymakers, jewelers, and footwear brands, among others.
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