Reviewing reviews: 'Top reviews' can help sway shoppers, but there are limits penn_state
we had some products with just three top reviews and others with significantly more. For products with way more top reviews, we saw the value of those top reviews goes away."
"For example, when Amazon put out the Echo Dot smart speaker, more than a million customers reviewed that product within the first four years of its release," said Jabr."So, do we need a million reviews to make a good decision on what to buy? Probably not. At a certain point, then, companies started to realize there is an overload that customers will face when we have to navigate this content.
The findings could help companies design better webpages while also helping customers make better decisions, said Jabr.
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