The menswear company will introduce a line of performance and athleisurewear next summer.
Just over three years after dipping its toe in the water with a special capsule tied to Women’s History Month, the brand is introducing a tight collection of sport and lifestyle pieces for summer 2024.The launch is neither a capsule nor a limited-edition collection, but represents a full-on expansion into the world of womenswear, the company said. The launch collection will include 14 styles, with expansion into other categories already in the hopper.
“Kelly is quite brilliant,” Checketts said. “The way she thinks about building product from the fabric up is unparalleled.” From the moment Cooper joined the company, she pushed the team to get into womenswear, but Checketts wanted to wait until he believed Rhone had perfected the product. A Lifestyle collection features core layering pieces intended to complement the Studio and Course to Court lines and includes a full-zip hoodie for $118, a pullover for $118 and a vest for $128.
Ben Checketts, cofounder and Nate Checketts’ brother, pointed out that 30 percent of Rhone’s current customers are women — along with 70 percent of its staff — so the company has received plenty of guidance on what should be offered in a women’s collection.Cooper said that next year, there will be more Course to Court pieces added in July followed by commuter-wear in September and cozy outfits for the fall in October. “We want to capture her whole life,” she said.
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