.Rihanna’s latest SavageXFenty fashion extravaganza is back and includes a cast of top models, musicians and a few celebrity cameos.
The connection between Rihanna and Depp is unclear. As for the brand — what impact Depp will have on its menswear division is yet to be seen. Getty Images for Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video
But he already has helped at least one brand. Depp has been the face of the fragrance Dior Sauvage since 2015. Despite the controversy surrounding him over the last year, the actor signed a multi-year contract this past summer to continue the deal with Dior. And, during and after the Heard trial, Dior Sauvage was the best-selling fragrance of the summer, according to market research firm The NPD Group. It could be that Rihanna is hoping for the same halo-like effect for her brand.
Yet Depp’s presence in the production is fleeting. Halfway through, the movie star appears at a distance behind a tree before the camera zooms in with a spotlight to reveal it’s him. Dressed in mossy green-colored Savage X Fenty men’s sleepwear, Depps walks through what looks like a mystical forest, with dancers in the background for about 30 seconds, displaying the wares with a half smile before stopping at another tree to hug it. And then he is gone.
None of it feels like a typical fashion show in the sense of models sporting looks from the brand as they strut down a runway. Rihanna, of course, can be credited with reinventing many long-held norms, including what a fashion show should look like in the case of the
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