The smart lock company will exist under the Door.com umbrella.
“a full-building operating system designed to help owners, residents, and third parties like guests, couriers, and service providers seamlessly experience the modern building.”
Latch has become known for its line of smart locks that landlords can use to manage who can enter their buildings. It also developed its own smart building operating system, LatchOS, which offersvia the Latch app. The rebrand doesn’t mean that Latch is going away, however, as Siminoff seeks to combine its vision with that of Honest Day’s Work. According to Siminoff, Latch will exist as a subbrand under the Door.
One of the services Door.com is launching in line with that goal is called James, something Siminoff says is the “first view you can get into what we were building.” This app serves as a platform for professional drivers, allowing them to book and manage clients. Siminoff notes that while drivers will get 100 percent of the profit, riders will get charged a 5 percent cut that James will take.
It’s still not clear what other services Door.com plans on launching in the future, but it seems the company will adjust its path based on the success of James. “I could see a world where you master that and then you launch multiple verticals from there... but we definitely want to learn more.” Door.com is expected to officially launch sometime next year.
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