The latest Rivian software update adds many features, the biggest of which is a dedicated Snow Mode.
Making up for slow truck shipments, the Rivian software team has been busy working on improvements and new features to keep existing customers happy. Although it’s a small group, happy customers make for great brand ambassadors.
You also have to wonder why there wasn’t a “Snow Mode” to begin with, considering these are otherwise incredibly capable off-road trucks, but thankfully Rivian has been listening to its customers and acting quickly to appeal to the masses. And for those with range anxiety, this software update purportedly helps with battery efficiency – though the exact numbers have not been released.
I seem to think that they are rushing to get vehicles out the door to make investors and early pre-order customers happy. Worth noting is the fact that some Rivian vehicles have wood trim on the back of the first row headrests, and others do not. Chalk it up to cost cutting or assembly line improvements?
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