We test drove the Italian designer’s luxe custom clothing service, which produced a pair of trousers so good they made a grown man giddy.
is on the top floor, around the corner from the restaurant, a semi-private lounge enclosed by racks of samples, not only the designer’s red-carpet-famous formalwear and tailoring but buttery soft moto jackets, denim, knits, even drawstring trousers.
Thomas Recchia, head of personalization for Giorgio Armani, tall and dashingly Italian, orders me an espresso and strolls through the options, pulling samples off hangers and shelves, turning jackets inside out, describing the construction, noting which aspects of the designs are fungible and which fixed. Armani’s MTM program, too, is on the move, with a moody black-and-white ad campaign and a swanky Personalization Room in the new Beverly Hills boutique.
Nearly eight weeks to the day later the pieces arrive from Italy and I rejoin Jose for a second and final fitting. A week after that I pick up a pair of large dark boxes with embroidered labels reading “Giorgio Armani for JC,” which match the smaller versions inside the clothes. Made in Italy has been elevated over the years to a near religious incantation, a hushed paean to swaddling comfort and impeccable craftsmanship, but it started life as a marketing campaign. A bureaucratic one at that, with the Italian government launching an effort in 1980 to promote the country’s luxury goods across the world. But the world in 1980 hardly needed the help when it came to Armani.
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Giorgio Armani Returns To Venice, Celebrating Its One Night Only International SeriesOn September 2nd, Giorgio Armani Privé, the Haute Couture arm of the company held a runway show in Venice. The talk of the town, it’s one of the social highlights of the Venice Film Festival.
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Armani stages star-studded fashion spectacle in VeniceItalian fashion designer Giorgio Armani brought sparkle and stars to the canal city on Saturday with a 'One Night Only' fashion show coinciding with the 80th Venice Film Festival.
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