Roku will add 23 series on Friday to its free streaming outlet the Roku Channel, including former Quibi shows like Emmy-nominated comedy The Mapleworth Murders. The announcement of the new arrivals…
a 10-part docuseries from filmmaker Maria Zenovich about how views of sex and sexuality are shaped by entertainment., the unscripted show produced by Jennifer Lopez’s Nuyorican Productions and B17 Entertainment. Quibi ordered a second season in April 2020 but it did not get released before the company shut down in October., it said a record number of unique accounts among its base of 55.1 million watched the channel.
Nielsen’s measurement of June streaming, Roku said as it announced the original premieres, ranked the No. 6 among all streaming outlets. In Nielsen’s “household reach” metric, the Roku Channel trailed only Disney+, Hulu, Amazon, YouTube and Netflix and finished ahead of free rivals Pluto and Tubi. Nielsen’s methodology has come in for criticism of late and each streaming player tends to define its own terms of success, but Roku pointed to the Nielsen numbers as proof of a successful strategy.
Scripted programming chief Colin Davis said the channel’s original slate “can offer something for everyone.” Launched in 2017, the Roku Channel has assembled a lineup of 40,000 film and TV titles as well as nearly 200 live, linear channels. Since Roku Originals launched in May, they accounted for all five of the top TV shows streamed on the channel from May 20 to July 18, judging by unique views. Roku Channel’s streaming hours more than doubled in the second quarter compared with the same period of 2020.
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