Rolls Royce's $400,000 SUV helps luxury carmaker set new sales record for 2019

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Rolls Royce's $400,000 SUV helps luxury carmaker set new sales record for 2019
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The company, a division of BMW, said it sold 5,152 cars last year, the most in its history. That marked a 25% increase over the 4,107 vehicles it sold in 2018.

The company, a division of BMW, said it sold 5,152 cars last year, the most in its history.The main drive was the new Rolls-Royce Cullinan, a hulking giant of an SUV that starts at $330,000 but typically retails for over $400,000.Rolls-Royce had its best year ever in 2019, driven in large part by its three-ton SUV that sells for over $400,000., said it sold 5,152 cars last year, the most in its history. That marked a 25% increase over the 4,107 vehicles it sold in 2018.

Rolls-Royce --- like many high-end car brands branching into SUVs – walks a delicate line between growing sales and keeping its brand special. The company said that it expects sales to "stabilize" next year. The biggest challenge for Rolls-Royce is keeping up with demand. The company said it is making "significant" investments in its Goodwood plant in England, hiring workers and recruiting a record number of people for its apprenticeship program.

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