Say goodbye to Rooster Teeth’s longstanding rebus-style logo of the rooster and the windup chattering teeth. The fandom and comedy entertainment company, a division of Warner Bros. Discovery,…
The fandom and comedy entertainment company, a division of Warner Bros. Discovery, is turning 20 years old on April 1. To mark the two-decade milestone, Rooster Teeth is introducing new logos along with a new tagline: “Just Playing.” The new branding will be rolling out over the next several weeks.
Matt Hullum, co-founder and chief creative officer, acknowledged in an interview, “Probably we’ve been a little bit overdue for a fresh coat of paint because we’ve been so busy evolving and staying ahead of the internet and all its changes.” The new Rooster Teeth branding is aimed at preserving the company’s original spirit of playing around with friends, he said: “It’s always been about fun.”
For its 20-year anniversary, Rooster Teeth is running a 20-week campaign — bringing back “deep cuts, one-off episodes and fan favorites” every week, Hullum said, leading up to a big finale at the 2023 RTX convention taking place July 7-9 in Austin. “When you take those 20 years and compress it into 20 weeks, you see the variety and breadth and depth of everything we’ve made,” said Hullum.
Today, Rooster Teeth says it has more than 45 million followers and more than 5 million weekly unique viewers across channels, with about 75% of its audience aged 18-34.
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