Ruben Amorim, Manchester United's new manager, confidently held his first press conference at Carrington, exhibiting his impeccable English and charismatic personality. The event drew a large crowd of journalists eager to learn more about the young coach. Amorim's directness and engaging style, coupled with his warmth and humor, left a lasting impression.
Ruben Amorim was a tad late. Those of us earwigging in the front row could make out one final briefing from a press officer as they stood outside in front of the Jimmy Murphy Plaque. Manchester United 's chief communications officer, Toby Craig, and Tom Crotty, the Ineos communications director, entered the room seconds before Amorim . His confident Q&A suggests he does not require any PR management. When he eventually strode in, it was déjà vu.
Handsome, hirsute, a stylish stubble and clad in the same tracksuit, there were shades of Ruud van Nistelrooy's entrance for his maiden press conference in the same room three weeks earlier. The audience was considerably larger for Amorim. A quick head-count suggested 34 journalists. 'Hi guys,' Amorim said as he breezed in. There was no choreographed handshake for regulars on the front row, as there was from Erik ten Hag two and a half years ago. Amorim clasped hands with some of the nine Portuguese journalists at the end of his 30-minute introduction. He is a coach who needs no introduction. We have seen plenty of him in recent weeks through press conferences in Lisbon and his tour of Old Trafford. Dozens of newspaper pages have been dedicated to him and journalists were dispatched to Lisbon to discover more about United's youngest manager (or head coach) since 1969. A Portuguese contact assured me on Thursday Amorim would answer every question and he did. At length. For us transcribers, he is a nightmare. His command of English is so impeccable and he is such a vibrant personality he talks so quickly it is impossible to keep up. Like the last Portuguese manager to hold court at Carrington, Amorim is quotable. 'We have to be better running back. I think that is clear for everybody!' He said it with a smile, his body language defusing the asperity of his delivery. Amorim smiles a lot. That warmth will serve him wel
Amorim Manchester United Press Conference Football Manager
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