The fast food outlets are rebranded as 'Tasty and that's it' after the burger giant pulled out.
It's a Russian revamp of an American icon.
Fast food giant McDonald's pulled out of Russia in protest at the invasion of Ukraine and sold its restaurants here - more than 800 - to Russian businessman Alexander Govor.There's a new name: "Vkusno i Tochka", which translates as "Tasty and that's it". Gone are the Golden Arches, replaced by a stylised letter M, made out of two French fries, and a dot But the new owners hope customers won't notice too many differences. They held a press conference in the flagship restaurant on Pushkin Square, where the very first Moscow McDonald's opened 32 years ago.
"Our goal is that our guests do not notice a difference either in quality or ambience," said Oleg Paroyev, CEO of Vkusno i Tochka.But one male protester disrupted the event, saying "bring back Big Mac!"Back in 1990 I was in the massive queue: it took me three hours to get in and be served. I remember the excitement. The arrival of McDonald's was a symbol of Soviet Russia embracing Western ideas, Western culture, Western food.
What's happening here today is a symbol, too: of how Russia and the West are moving apart. And the crowd was a lot smaller.
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