While the big star paydays right now are coming from film and series auction deals won by streaming services, hitting the bottle has become a pretty good way for big stars to supplement their incom…
While the big star paydays right now are coming from film and series auction deals won by streaming services, hitting the bottle has become a pretty good way for big stars to supplement their incomes.is at the center of a deal today where Diageo acquired Aviation American Gin. The deal is an estimated $610 million depending on sales, with a $335 million upfront payment.
Deal falls short of one that Diageo made several years ago that brought $700 million with another potential $300 million based on performance toSaid Reynolds: “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. What I didn’t expect was the sheer creative joy learning a new industry would bring.
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