Ryan Serhant, who’s launching his own real-estate firm, has hung out of helicopters and stood on top of an SUV in the middle of Manhattan all in the name of one thing: clicks. But are the stunts overshadowing the real estate?
Real-estate agent Ryan Serhant is standing with a professional film crew on the roof of one of his latest projects, a pricey condominium project on the north end of Central Park, waiting for a small aircraft to spell out the name of the building in the sky above.
When the plane finally appears, he jumps into action, hamming it up for the cameras and pointing animatedly at the scrawl overhead, which reads “145 CPN.” For Mr. Serhant, who made his name as one of the stars of the reality television show “Million Dollar Listing New York,” the skywriting stunt, for which he paid around $6,000, is the latest of his outlandish...
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