OPINION: It is tragic that, until very recently, the media’s treatment of the environment story has gone backward from 50 years ago in every conceivable metric: less urgency, less space, fewer minutes on the air. EarthDay2022
A stamp issued in 1970 to focus attention on the problem of air pollution. On the first Earth Day, in 1970, America’s TV networks were not shy about taking a position on the news of the day. CBS News produced a special titled “,” which opened its flagship evening broadcast showing biologist Barry Commoner telling a crowd, “This planet is threatened with destruction…. We are in a crisis of survival.
Which brings us to this Earth Day. By all scientific accounts, the environmental crisis that activists highlighted more than half a century ago is much more dire today, and the need for far-reaching action more urgent. And yet those network news anchors from 1970, dismissed as anachronisms in our digital era, were in many ways ahead of where journalists are now.
A big part of the problem has been the sense among journalists — again, until very recently — that aggressive coverage of the climate story is somehow activism, and that covering the activists pushing for change is a partisan act. But when you go back and watch the coverage from 1970, you see none of that hesitancy from the very sober, very straightlaced anchors of the day. “Act or die,” was how Cronkite summarized the message of that first Earth Day.
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