SAG-AFTRA is using the strike to push for more influencers and content creators to unionize
, SAG-AFTRA’s chief negotiator Duncan Crabtree-Ireland said that the union is planning to use this strike to bring more influencers on board, both to bolster their ranks and to prepare it and the influencers for future labor disputes with companies like Apple and Amazon—which are involved in both the movie/TV world and the digital entertainment world.
The guidelines also noted that they apply to non-union influencers as well, and that doing any work for a struck company during the strike—scabbing—would prevent those influencers from being admitted into SAG-AFTRA in the future.
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