The major supermarket chain will swap use-by-date for best-before dates for a wide range of milk product
Sainsbury's will introduce a major shakeup to its own-brand milk range, affecting 44 products in total.
s, including all fresh and organic milk sold across England, Scotland, and Wales, applying to over 730 million pints of milk sold by Saisnbury's every year. It comes after research from WRAP demonstrated that milk is the third most wasted food in the UK with over 490 million pints thrown away each year - often due to the use-by-date.
Catherine David, Director of Behaviour Change & Business Programmes at WRAP, said: “We are delighted to see this change from Sainsbury’s, which will help reduce food waste in our homes. Wasting food feeds climate change and costs money – with the average family spending over £730 year on good food which ends up in the bin. Our research shows applying the appropriate date label to products can help reduce the amount of good food that is thrown away.
“Applying a ‘best before’ date to milk rather than a ‘use by’ date means that people can use their judgement to eat beyond that date, allowing longer to use what they buy. Check out the Love Food Hate Waste for tips on how to maximise the life span of food – for example ensuring the fridge is below 5C, to keep food fresher for longer.”
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