Shot by photographer Joséphine Lochen, the images were made to look like paparazzi photos, complete with watermarks:
Author:Dhani MauPublish date:Sep 30, 2020As a whole, this digital fashion month has been pretty underwhelming, with a few exceptions where designers got exceedingly creative or did something that made us smile. One of these was Saks Potts, which did something, well, very cool for its Spring 2021 lookbook.
Of course, Bessette Kennedy's signature look embodied that easy, late-'90s minimalism that feels so desirable right now. Thanks to Instagram the paparazzi photos of her and Kennedy Jr. living out their east-coast love story are still easy to recall. The entire Fashionista team immediately saw the resemblance — although, strangely, the Saks Potts team did not mention her as a point of inspiration.
This lookbook is but the latest example of a fashion brand staging a paparazzi-inspired photo shoot. In 2017, Kanye West hired his very paparazzi-friendly wife Kim Kardashian West to be photographed in his Yeezy Season 6 designs while pretending to go about everyday errands, like running to McDonald's and FedEx. The Yeezy team repeated this formula with a slew of Insta-celebrities including Paris Hilton donning their best KKW drag and going about similar activities not long after.
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