The co-founders of Sweetgreen raised nearly $6 billion by pitching the salad chain as a tech company. Now, as Spencerjakab explains, the sweet life may be winding down. WSJWhatsNow
“I was an overnight success all right, but 30 years is a long, long night.”
When Ray Kroc founded McDonald ’s , he had no more than a high-school education and grease under his fingernails. He took a winding path to eventual fast-food riches in middle age. It is a sharp contrast with the three men who co-founded Sweetgreen Inc.
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