Salesforce Park's notorious NFT-backed Sho Restaurant goes silent

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Salesforce Park's notorious NFT-backed Sho Restaurant goes silent
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After a grandiose 'groundbreaking' event, SF's Sho Restaurant remains an empty husk of a building, hindered by construction delays and unfulfilled crypto dreams.

the restaurant’s grand opening as “fall 2023,” but other important events have been scrubbed, including quarterly Sho Club member meet-up dates. It’s not clear how well-attended those events would be, given that Sho Club appears to have sold around 100 NFT memberships, rather than 3,275, as Sigel originally projected.

The public records were insightful, though not as much as a barely viewed YouTube video I stumbled upon. In January of this year, Sigel — a 40-something startup evangelist who describes himself as an “entrepreneur, thought leader and innovator in the technology, hospitality, and food and beverage industries” — sat down for a chat with someone from Family Office Insights, which the investment group later.

Contrast that to what he told the media in August, when he said there was a “fantastic” desire for Sho Club NFT memberships, and that “thousands” of people had submitted their personal information online, indicating they wanted to purchase a membership. In fact, Sho Club upped its $300,000 tier from 10 potential memberships to 20, additions made due to “demand and interest,” a spokesperson emailed me in August.

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