.samsmith drops a new song called 'Lose You,' with a lyric video created entirely on an iPad.
has unveiled the lyric video for their new song, “Lose You.” And just as the singer pushed boundaries with their Grammys performance, Smith eschewed traditional production methods when it came to creating the lyric video, choosing to put it all together with the newSmith tapped Romanian illustrator Loreta Isac to help create the “Lose You” video, which riffs off the electro-pop beat and heartfelt lyrics with poetic sketches and colorful, whimsical imagery.
Isac worked with Smith to create a video that would match the at-once euphoric and poignant feel of the song, which the singer describes as their “Kylie meets George Michael meets Abba moment.”
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