After yielding the smartphone market crown to Apple in Q4 2022, Samsung is back in first place as far as February 2023 sales are concerned thanks mainly to the Galaxy S23 family.
Even though Samsung has been dominating the global smartphone market in terms of sales volume for a number of years now, the hierarchy of handset vendors tends to change at the very top practically every holiday season and then return to the status quo immediately after.
For now, we know that Samsung has managed to edge out Apple in February after the latter took home the January crown with relative ease. That leaves the door open for pretty much any result at the end of Q1, which... is not exactly good news forThat's because it's extremely unlikely that the February 2023 champion will be able to replicate its Q1 2022 or Q1 2021 scores in Q1 2023, so even a narrow victory might feel like a loss for the Korea-based tech giant.
This is clearly a very unfavorable trend for Samsung, although there is one big reason for the chaebol to remain optimistic.Just like the iPhone 14 lineup made Apple the market's heavyweight champion of the world in Q4 2022, the very well-reviewed and evidently extremely popular
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