Samsung’s 2023 TV lineup bets everything on picture upgrades and AI tricks

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Samsung’s 2023 TV lineup bets everything on picture upgrades and AI tricks
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Some models will convert all SDR content to HDR.

Last year, Samsung radically shook up the TV market with the introduction of its first OLED model in many years. And it used a new QD-OLED panel that produces superior color brightness compared to popular OLED sets from LG.

That’s proving to be something of a theme here at CES 2023. The reality is that most high-end TVs are excellent these days. The growing pains of 4K120Hz gaming and other HDMI 2.1 features have passed. Consumers face a can’t-lose choice between super bright Mini LED TVs and super contrasty OLEDs. So with the hardware in a good place, TV makers are increasingly looking towards new software and image processing tricks to stand out.Take Samsung’s new Neo QLEDs for example.

Between its unmatched screen performance and advanced technologies, MicroLED CX heralds a brighter, more luxurious future for consumer televisions. Additionally, its 20-bit black detail, 240Hz variable refresh rates, and 2-nanosecond response time solidify the 76-inch MicroLED CX’s display as the gold standard of picture quality, no matter what you’re watching or playing.

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