That’s how owner Jeremy Jacob describes Evolve Human Optimization Labs, a wellness...
Christian Weatherly, 22 and Maverick Quirante, 23, relax in the cold water of the Cold Plunge at Evolve Human Optimization Labs.Behind an unassuming storefront in a shopping center on the North Side, a business opened three months ago that might qualify as “the world’s first walk-in biohacking facility.”
Further back, there is an infrared sauna, as well as a room for “contrast therapy” featuring a pair of small pools of cold water — one at 57 degrees and one at 44 degrees — beside two saunas set to about 185 degrees. Jacob’s ambition is to grow the business as a franchise. He has a verbal agreement with a partner who plans to open a second location in a sports complex in the Chicago area, he said.
There’s a lot of big names and influencers in the biohacking world. Dave Asprey is considered the godfather of biohacking. He has a facility in Beverly Hills that is kind of similar to what we do, but I also find that the biohacking industry is very elitist right now. It’s pay to play; you have to buy all these expensive devices. I really don’t like that. I’m an old punk rocker, so I don’t like this elitist idea that it’s only available to people that have the financial resources.
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