The line includes not just ball caps and T-shirts, but an armadillo-emblazoned snap shirt and a pricy artisan belt. TexasBeer Texas Beer FathersDay SanAntonio SATX SanAntonioTX FortWorth
“Fathers come in many forms and are often the ultimate guides, creators of memories and providers of family fun,” Lone Star Senior Brand Manager Daniel Crawford said in a release. “We want these ‘pops’ and ‘pop figures’ to wear these items like badges of honor for their hard work. The goal was to create a line of goods that could be a cross generational ‘cheers’ and approachable to all with items that extend beyond just fathers.
In addition to its hats, shirts and cooler, the Lone Star line also includes an intricate leather belt, created in partnership with handmade leather belt artisan Zilker Belts. At $125, it's the priciest piece of merchandise in the dad line. But think about how much money you've saved for gifts if you're drinking Lone Star.
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