San Francisco CEOS, billionaires aim to combat 'doom loop' reputation — with sleek new ads: 'It's the boom loop'

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San Francisco CEOS, billionaires aim to combat 'doom loop' reputation — with sleek new ads: 'It's the boom loop'
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Death, drugs and abandoned businesses all on display in San Francisco 'doom loop' tour route

Homeless pedophile camped near San Fran school with ‘free fentanyl’ sign — and cops refuse to boot himSan Fran paying $12K per month for homeless RVs while tech workers sleep in $700 ‘pods’San Francisco business leaders and billionaires are launching a flashy multimillion-dollar advertising campaign to combat the city’s declining reputation and draw more companies who may be turned off by its headline-making “doom loop, according to a report.

The goal is to convince entrepreneurs to start their businesses in San Francisco and remind residents of what made it such an iconic city in the past. A narrator touts its “inexplicable magic” and describes San Francisco as “a perfect collision of conditions — raw habitat and rare humanity” and “where grit and guts meet brain power, optimism and openness.”

“The city has long had the benefit of not needing to talk much about itself,” Fisher said. His family has lived in San Francisco for six generations.

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