Shō Club in San Francisco will offer members 24/7 dedicated concierges and special menus, among other perks.
The three tiers are Earth , Water and Fire with an escalating scale of perks. With the Earth membership, of which 2,678 are for sale, you’ll have access to amenities such as a 24/7 dedicated concierge, a members-only menu at the restaurant and educational programming. The Water tier, with 327 memberships for sale, keeps those offerings and adds to them courtesy car access, an invitation to all quarterly membership events and a monthly curated omakase members dinner, among other perks.
“In the world of hospitality I think we’re seeing a movement toward the recognition that community is an integral part of the success of restaurant and brands,” Josh Sigel, the CEO of Shō Group, Eater San Francisco. “For us, we really wanted to develop a close knit group of people we could not only foster a direct connection with … but also create a way in which those individuals could come together.”The hub of that community will be at the Shō Club’s restaurant, which will be run by the chef Shotaro “Sho” Kamio. On the main floor, he’ll focus on Japanese farmhouse cooking, using a 12-foot by three-foot sunken irori-style grill.
Shō Club memberships, which come with lifetime benefits, will go on pre-sale starting in August. Sigel told Eater that there’s no plan to add additional memberships after the launch, so if you miss out now, you’ll only be able to join via the secondary or resale market. And unlike buying the NFT of some ape where the main perk you get is access to a chat server, at least this non-fungible comes with access to some nice dinners.
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