The founder of Sandrine Charles Consulting and co-founder of the Black in Fashion Council talks how she navigated her career in PR and what inspires her about fashion.
Here at Fashionista, we're passionate about covering all the ways that the industry is changing for the better. That's why we wanted to honor the forces working tirelessly to reshape what it means to work in fashion and beauty. With our annual series, Fashionista Five, we'll be doing just that by highlighting five people whose work we've admired over the past year.
"I mean, if I was tired, I should have given up because by the time I landed back in agency, I was mid-level," she explains, over the phone in August. "I just worked really hard. By the time I left one agency, I had brought in new clients and they had let me lead the men's division. I left as a director."
She's carved her own path at Sandrine Charles Consulting, the public relations firm she founded in 2015. And this year, she, along with Teen Vogue editor-in-chief Lindsay Peoples Wagner, set out to ensure that others like her can not only build successful careers in fashion, but also get equity, feel represented and be heard in the industry, by co-founding the Black in Fashion Council.
Since then, you've worked both at agencies and in-house. Having jumped back and forth, what have you learned? What have been the takeaways that have helped you as you continued to build your career? I think for me, it was also knowing how to build it and operate as a department. The fact that I already knew how to do so was also [important] to me because it was already something that I had ingrained in me. I knew you had to do it. So of course, I started building my team slowly — and not a large team, I'll never have a large team, [unless] things change on the largest scale of everything. I'm on every account. I'm able to speak to everything we're doing.
I think that is the driving force on why I do what I do: I love that my clients are happy after successful launches and doing a good job. That makes the work all worth it.
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