Santa Fe Indian Market Fashion Show Going Virtual for the First Time

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Santa Fe Indian Market Fashion Show Going Virtual for the First Time
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The showcase is hoping to gain a global audience in its digital debut.

One of the premier showcases for North American indigenous fashion designers is going virtual for the first time — and hoping to gain a global audience in the process.

The pandemic forced organizers to shift the fair online , and along with it one of its most popular events — the fashion show, which bowed in 2014, and last year drew 10 designers, 100 models and 1,000 guests. “Native markets have been essential for indigenous fashion, because historically native designers have not had a presence at New York Fashion Week and other industry events,” said the show’s producer Amber-Dawn Bear Robe, who is an art historian and curator. “This fashion show will show diversity beyond buckskin, beads and leather. Some artists are inspired by their culture, some not so much. Each designer is different, that’s the point.

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