For the first time, The Santa Experience at the Mall of America will feature an Asian Santa and 2 bilingual Santas. 'It's important for children to have the opportunity to visit a Santa that looks like them, speaks like them,' the owner tells Axios.
will include an Asian Santa for the first time, owner Landon Luther tells Axios. Two of this year's Santas are Black.What they're saying:
Luther tells Axios the new hires are part of his long-term goal to create and normalize a Santa experience that is more representative of local communities. "There are so many cultures that celebrate Christmas. Luther says. "It's important for children to have the opportunity to visit a Santa that looks like them, speaks like them and can see themselves represented by such a positive feeling and magical figure."Luther says the response to that move has been overwhelmingly positive. Some families fly in just for the chance to meet a Santa who is a person of color.has made hiring the seasonal workers difficult in recent years.
"It's a needle in a haystack," Luther says. "It's not like you just put an application out there and it's going to happen."Santa Allan, who is Asian, is flying in from Dallas for his December appearances at MOA.
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