SAP BrandVoice: Technology Helps Address Coronavirus Misinformation Deluge

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SAP BrandVoice: Technology Helps Address Coronavirus Misinformation Deluge
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Technology helps address coronavirus misinformation deluge Sponsored by SAP

and is working with search and media giants like Facebook, Google, Pinterest, Twitter, TikTok, YouTube and others to help counter the spread of rumors, which include misinformation like 5G mobile networks spread COVID-19, that the virus cannot survive in the hot weather, that drinking methanol, ethanol or bleach prevent or cure COVID-19, and that consuming spicy food, garlic and special herbs can prevent infection with the new virus.

, and only provide information that will help us get through the pandemic in the best way as a global community?To help address the flood of misinformation, the SAP innovation office in Asia stepped up during early stages of the pandemic. In only two weeks, the team developed a chatbot-based application using SAP and Qualtrics technology, with the goal of providing users with accurate real-time information on COVID-19 and personalized guidance on how to cope with the virus.

“In times of crisis, effectiveness of communication and reliability of information become paramount”, said Scott Russell, President of SAP Asia Pacific Japan.

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