Scooter Braun, who has managed the likes of Justin Bieber and Ariana Grande, has announced he is stepping back from his role as a music manager after 23 years.
Scooter Braun has announced his retirement from music management after 23 years. The entrepreneur, who hails from New York, said he was stepping down to dedicate his time to being a dad and focus on performing his duties as the CEO of Hybe America.
He nostalgically recounted: "23 years ago a 19 year old kid started managing an artist named Cato in Atlanta, GA and my journey began." During his career, he mused: "Along the way I have had so many experiences I could never have dreamt of." Reflecting on his decision, Braun revealed he had "wanted this for a while" but he was afraid of confronting the question of who he would be without his high-profile clientele. Streamlining his longest-held identity, he detailed: "For my entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week," he affirmed.
Braun declared, as he announced his departure from the high-pressure world of talent management. He emphasised his new priorities: "a father first, a CEO second, and a manager no more." Addressing the speculation surrounding his company and career, Braun stated: "There has been a lot said about what is happening in our company... and in my career. When we had success I smiled, and when we were attacked I tried to always take the high road."
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