'We wanted to create a social setting for people to talk about horror movies, and make connections with strangers, and build their own social hub.'
"We wanted to create a social setting for people to talk about horror movies, and make connections with strangers, and build their own social hub."The idea for Scr3am & Sugar came to Johnson during COVID. In addition to watching a lot of scary movies, she spent much of quarantine contemplating what she wanted to do with her life when the pandemic ended.
One piece of advice she received was to let the business represent her."I went back and forth on how to make it stand out — it's different in that it's mobile, but my personality is a strange mix of things, so it was difficult to try to figure out branding and how to portray myself in a business," she says.
Johnson was in the midst of licensing, finalizing her business plan and looking for horror-specific businesses to collaborate with when a serendipitous Instagram post appeared in her feed from Horrid owner Emerald Boes, who was in search of a coffee shop to co-habitat within her storefront. Johnson replied immediately, excited to share what she'd been working on for the past year with a fellow horror fan.
Many of the wares and services for sale in Horrid are created by local LGBTIA+ makers."We're a bunch of woman-owned, small, alternative businesses, and we're all figuring it out together," Johnson adds.
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