The indie film, featuring mostly Latinos in front and behind the camera, was released with very little marketing, but now is generating sequel talk.
It’s an impressive feat, given that the film, made for under $10 million, had just a small marketing spend, though without actual viewing numbers, it’s hard to judge the breadth of the thriller’s success. Unlike Netflix, Amazon doesn’t even release the total minutes viewed of its top 10 movies. Still, the the number one status ofdoes underscore the power of Latino stories, which when delivered in the right way, can reach a wide swath of a hungry audience.
“No one has ever seen a genre shark movie with a Latino bent,” says Javier Chapa, one of the producers ofand whose company, Mucho Mas Media originated the project. “That’s where we saw the opportunity, given our company’s ethos is all about really supporting people of color on both sides of the camera — but also filling a highly underserved need in our community.”
The movie mixes several sub-genres in its tale of a family stuck on an oil rig as they try to survive the onslaught of a giant shark, a megalodon, which just might be the herald of the Aztec god Tlaloc. Yes, there are shark attacks, but there is also an emotional family drama, a faith-based spirit, Aztec culture, and plenty of Latino sabor.
Chapa, who is the husband of Legendary Entertainment vice chairman Mary Parent, teamed up with Jon Silk, a producer known for his genre and comic book acumen, to develop the idea, honing the script by Carlos Cisco and Boise Esquerra . Adrian Grunberg, the Mexico-born assistant director-turned filmmaker who directed
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