Attendance at the San Diego County Fair is down this year, compared to before the pandemic. But Fair officials say they intentionally capped attendance to focus on giving everyone a more positive experience.
DEL MAR, Calif. —
Mueller says the Fair averaged around 46,000 paid attendees per day, although some days had more than 70,000 total people on site. The Fair capped paid attendance at 50,000 per day. Mueller says exit surveys and feedback from people at the fair indicate the plan worked. While official number won't come out until the board meeting in August, the Fair says per-capita spending is up, and people were staying longer. Mueller noticed the parking lots didn't have the same kind of turnover in the evenings that they saw in past years.
"We definitely felt the lack of attendance," says Kimber Wilkinson, the owner of Hooked On Fish Tacos."It cuts into the bottom line a lot, especially when you're a single person trying to make a living off the fair, doing a few fairs in the state, lack of people definitely hurts the pocket book."
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