To celebrate the 50th anniversary of the franchise, the Seattle Sounders FC is introducing a new crest and secondary logos along with slightly altered colors.
“I believe the work we’ve unveiled today is good, but, more importantly, it’s rooted in good work,” said Sounders FC Chief Revenue & Marketing Officer Taylor Graham. “Since Day One, the March to the 50th project has been driven by our community. The insights, strategy and design were all influenced by our fans, the Seattle community, our current and former players and more.”
SFC Monogram – This mark provides an abbreviated naming option that incorporates the same wave motif found in the full wordmark.
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