“There’s a lot of logistics in terms of security, not just for guests and VIPs,” said Jun Nguyen, partner and project director of Eyesight Group, which is handling eight shows during fashion week.
While some smaller labels are being cautious in the current economy, the big shows are getting bigger, according to planners, in terms of both size and budget. They’re looking for social media impact and exposure, bringing in more guests, global press, influencers and celebrities. That adds more coordination challenges, even with months of planning.
“There’s a lot of communication and coordination with the brand. We’re not going to invent some numbers, and for fans or an open event, the press department can only guess how many people it will bring. We adapt the security, number of agents and the set up around the building based on the numbers they share with us,” said Nguyen.
The Fédération de la Haute Couture et de la Mode emphasizes they no longer publish locations and also discourage the public posting of information, but noted they have limited control over what brands decide to do.
Planners said they also keep an eye on social media to track who is coming and the buzz around a show, and keep in close contact with the police department. “It’s always something that we keep in mind for sure, because there are more and more celebrities and visibility on the shows. It’s just a question of coordination between all people involved in the project. Our role is basically to be at the center in order to make sure the information is clear to everyone and that everyone knows what they have to do,” added Heimann.
The Fédération is working with the police department to get the itinerary of the planned march, street closures and anticipate any possible bottlenecks around the venues. Rokh changed its venue when the strike was announced to make transport between other shows easier.
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