Get a first look at all 62 formulas and shades before they drop.
, lip stain markers and highlighter. Each product will retail for between $15-$24. As for the name, R.E.M. seems to be a call-back to Grande's "Sweetener" track of the same name, which itself is a reference to the deepest stage of the sleep cycle, standing for "rapid eye movement."
"R.E.M. Beauty inspires you to make every dream a reality, in both beauty and beyond," reads a press release. We know Grande is quite adept at catering to millennial nostalgia for the late '90s and early aughts . This is reflected throughout the collection in the shade names, which rather delightfully incorporate AIM lingo as well as references to pop culture, entertainment and style touch points of the era .
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