These surprising social media stars are becoming powerful content creators and influencers \u2014 affectionately called 'granfluencers.'
Their moves might be a little slower, but"The Old Gays" — yes, that's their handle — are conquering TikTok with more than 5.5 million followers.
CBS News correspondent Jamie Yuccas met several of these tech savvy super-agers, who are spreading positivity, smashing stereotypes and making money as social media sensations. Marketing strategist Rahel Marsie-Hazen has helped companies connect with granfluencers, presenting growth opportunities for both the seniors and established brands looking to expand their markets.
"I am 57 years old and I still get told that I'm going to regret getting my tattoos. I mean, come on!" Pike said."They're like, 'I no longer fear growing old,'" Pike said."You don't have to fear age. I'm the same person at 57 that I was at 25. I just have more tattoos and I drive a better car.The fearsome foursome who call themselves"The Old Gays" have been friends for years.
For them, the term"influencer" runs deeper than their social media stats. Two survived the AIDS crisis in the 1980s and are living with HIV.
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