Sephora is using their international reach to emphasize how Black beauty and Black trends are the blueprints for the beauty industry. Check out the Garrett Bradley-directed short film, 'Black Beauty Is Beauty.' R29Unbothered
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The film shows a white person applying a cut crease, then cuts to a trio of drag queens beating their face, then to vogueing at a drag ball. The message is clear: these trends are Black and queer. From the Black mom who laid our edges as children and taught us to use thick lotions instead of that watery mess, we birthed make-up and skin care with our love and shared it with the world.
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