.serenawilliams is expanding her namesake jewelry collection’s reach with ZalesJewelers.
Today, the tennis star announces that she’s signed a partnership deal with Zales for the collection — giving the brand a national retail platform to grow sales.
“I’m so excited to expand the success of Serena Williams Jewelry in collaboration with Zales. I’ve had a long relationship with Zales as a customer and have always admired their style and appreciated their reputation for quality and customer service. Introducing my collection to the Zales customer just makes so much sense and really is a dream come true,” Williams said of the deal in a statement.
Williams started the brand in November 2019 and it claims to feature materials that are ethically mined and conflict-free. The line features an array of necklaces, rings, bracelets and pendants for everyday wear. Pieces range in price from more accessible sterling silver designs to high-end diamond jewelry, with product available from $129 to about $10,000.
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