A presentation in the outskirts of the city doesn’t make for the most convenient of appointments to squeeze into a packed show schedule, but the fashion crowd freed a spot on their agenda pronto for Setchu.
A presentation in the outskirts of the city doesn’t make for the most convenient of appointments to squeeze into a packed show schedule, but the fashion crowd freed a spot on their agenda pronto for Setchu, especially after designer Satoshi Kuwata scooped up the annual LVMH Prize earlier this month. That alone speaks for the mission and relevance of the contest itself.
In addition to a humble and soft-spoken designer, guests arriving at the all-white location could find a handful of tatami mats arranged on the floor and displaying key pieces from the collection. Looking like a conceptual art installation, the scene was intended to spotlight the construction behind the pieces — including a zippered fleece sweater and a leather biker jacket — and their multifunctionality.
In the same vein, buttons were instrumental in chic asymmetric fluid dresses offered in solids or splashed with floral prints, that offered a sensual counterpoint to more sartorial pieces.
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